You imbue an object with a intoxicating allure. Creatures that see it within 30ft make a WIS saving throw against your spell save DC. On a failure they believe the object to be of great importance and will follow it for the spells duration. On each of their turns they must move towards the object to get within 5ft of the object. If they begin their turn within 5ft of the object, they can make a Investigation check against your spell save DC to discover the ruse. If moving towards the object would cause them harm, they can make a WIS saving throw to come to their senses. On a success, they disbelieve the importance of said object.